Renae Scott
Columbus, Ohio
Overview
Retail brands don’t fail because they lack passion. They fail because their marketing can’t keep up with their ambition. If you’re a retail founder or CEO, this might sound familiar: You’ve built something great—your product, your team, your customer base. But growth has slowed. Marketing feels scattered. And ROI is unclear. You’ve tried: Agencies that overpromise and underdeliver In-house teams that are overwhelmed Paid campaigns that didn’t move the needle You don’t need more activity. You need a clear marketing strategy that drives revenue. I’m Renae Scott, Founder of Bee Collaborati
About
Retail brands don’t fail because they lack passion. They fail because their marketing can’t keep up with their ambition. If you’re a retail founder or CEO, this might sound familiar: You’ve built something great—your product, your team, your customer base. But growth has slowed. Marketing feels scattered. And ROI is unclear. You’ve tried: Agencies that overpromise and underdeliver In-house teams that are overwhelmed Paid campaigns that didn’t move the needle You don’t need more activity. You need a clear marketing strategy that drives revenue. I’m Renae Scott, Founder of Bee Collaborative and Executive Director (Volunteer Leadership Role) of Cbus Retail. After 20+ years in retail, DTC, and omnichannel marketing—including leadership roles at Victoria’s Secret and JobsOhio—I now help small and mid-sized retail brands: Define their marketing strategy Align and develop their teams Understand their customer Deliver results that scale Whether you need a Fractional CMO, VP-level advisor, or a trusted partner who translates business goals into actionable marketing, I bring a blend of big-brand leadership, entrepreneurial grit, and deep industry experience to the table. Specialties Include: • Retail & DTC Marketing Strategy • Brand Positioning & Storytelling • Revenue Growth & Campaign Performance • Customer Journey Mapping • Team Leadership & Mentorship • Budget Oversight & KPI Management A bit about me: I grew up collecting rocks along Lake Michigan, learned the hustle early, and have built my career on the belief that clarity beats chaos every time. I lead with strategic simplicity—the idea that when we simplify, we grow smarter and faster. If you’re a purpose-driven leader committed to building smart, sustainable growth, I’d love to connect.