Rebecca Schuette
Dedham, Massachusetts
Overview
Are you the CEO of a Series A or B tech company or professional services business with $1M to $20M in revenue that is looking to scale their marketing to drive growth? COMMON ISSUES I SOLVE: Lack of predictability in revenue growth High customer churn Low website conversion rates Poor lead to opportunity conversion rates Disconnect between sales and marketing Reactive and/or disjointed marketing activities Absence of a strong culture and momentum No metrics, goals, or forecast Unsustainable cost of customer acquisition RESULTS I'VE DRIVEN Doubled ARR in 18 months Secured 50 oppor
About
Are you the CEO of a Series A or B tech company or professional services business with $1M to $20M in revenue that is looking to scale their marketing to drive growth? COMMON ISSUES I SOLVE: Lack of predictability in revenue growth High customer churn Low website conversion rates Poor lead to opportunity conversion rates Disconnect between sales and marketing Reactive and/or disjointed marketing activities Absence of a strong culture and momentum No metrics, goals, or forecast Unsustainable cost of customer acquisition RESULTS I'VE DRIVEN Doubled ARR in 18 months Secured 50 opportunities, representing $10M in new pipeline and $500K in land-and-expand ARR Generated $5MM in ARR via pivot from direct to channel sales strategy, growing at 100% YoY Increased organic site traffic by 23% and bottom-of-funnel conversion rate by 44% following website redesign INDUSTRY EXPERTISE • SaaS • Supply Chain Tech • Manufacturing Tech • RetailTech • MarTech • AdTech • B2B Professional Services • FinTech WHAT I DO: Assess your current marketing team, processes and tools Define or refine your Ideal Customer Profile and Buyer Personas Ensure your messaging resonates with your buyers Develop a content marketing plan and cadence to support your buyer’s journey Build and optimize your demand generation engine Collaborate with sales leadership to optimize the revenue funnel Hire, coach and mentor your in-house marketing staff HOW IT'S DONE: As your full time in-house CMO, VP of Marketing or Head of Marketing OR I work as your Outsourced Marketing Leader 1 or 2 days per week Execute under a written and detailed Scope of Work (SOW) Develop a comprehensive marketing plan including detailed strategy, process, and metrics Install the discipline and accountability needed to create a growth culture Visit my website to see how we can succeed together: https://start2scale.io/ Book a 1:1 call with me: https://calendly.com/rebecca-start2scale/30min