Rebecca Geier
Austin, Texas
Overview
The majority of the technical buyer's research and evaluation process has already happened before they ever talk to Sales. It's Marketing's job to make sure when they're ready, we're on their short list. It starts with a compelling story the CXO team tells concisely and compellingly through effective engagement with core business and trade media. Marketing reinforces this with a uniquely competitive and trustworthy brand position, a highly capable and motivated team, a strategic channel-based plan, deep collaboration with Sales and Product, and lots of data and accountability. This is what I l
About
The majority of the technical buyer's research and evaluation process has already happened before they ever talk to Sales. It's Marketing's job to make sure when they're ready, we're on their short list. It starts with a compelling story the CXO team tells concisely and compellingly through effective engagement with core business and trade media. Marketing reinforces this with a uniquely competitive and trustworthy brand position, a highly capable and motivated team, a strategic channel-based plan, deep collaboration with Sales and Product, and lots of data and accountability. This is what I love building, leading and managing globally! Industries: SaaS / AI, Automotive, Mil/Aero/Space, Industrial/Mfg, Semi, highly technical engineering fields Marketing budget: up to $3m/yr Pipeline generated: $4m/quarter Team size: 3-30 Personal anecdotes: Married to my soul-mate 33 years strong; proud military and first responder mom; wrote two books on marketing; taught graduate "marketing for engineers" class at UT Engineering; co-founded, grew and sold B2B strategic marketing consulting agency; led global teams and still mentor many previous staff; serve as trusted adviser to ex-CEO's; conversational French (especially after some wine)