Rebecca Gaynier
Pittsburgh, Pennsylvania
Overview
As Fractional CMO, I work with your executive team to identify the most efficient tools to establish a proprietary, category-leading corporate or brand positioning, strategy, plan and oversee its execution to achieve growth and revenue targets. Leaning into my experience in strategic marketing management, my north star is data-driven decision making. Having worked alongside some of the most creative, strategic and inspiring colleagues in some of the largest advertising agencies in the world, with some of the most coveted brand teams out there, I have treasured each distinctive experience, ch
About
As Fractional CMO, I work with your executive team to identify the most efficient tools to establish a proprietary, category-leading corporate or brand positioning, strategy, plan and oversee its execution to achieve growth and revenue targets. Leaning into my experience in strategic marketing management, my north star is data-driven decision making. Having worked alongside some of the most creative, strategic and inspiring colleagues in some of the largest advertising agencies in the world, with some of the most coveted brand teams out there, I have treasured each distinctive experience, challenge and opportunity. My favorites? There are a few fabulous stories to share. I loved getting to work with PIXAR and Skywalker Sound to create an animated campaign that delivered ROI for a brand AND a lift to the company’s portfolio of brands — that might be at the top of the list. When a team keeps at its center a point of view that marketing can be used as a tool for positive change and as a leadership voice to build proprietary brand values, that brand can become a magnet for aligning with prospective customers, their unmet needs and values to drive real results. I love fostering this dynamic. Partnerships and relationships that work together with this same kind of value-laden alignment can manifest strong, compelling and growth-oriented outcomes. It's priceless.