Raphael Weishaupt
San Diego, California
Overview
I scale consumer brands across DTC, Amazon, retail, and TikTok Shop, driving customer acquisition, repeat revenue, and loyalty through disciplined measurement and rapid testing. I build marketing and growth organizations that connect brand and performance to clear financial results. Over the past two decades, I’ve led marketing teams inside Fortune 100 companies, startups, growth-stage brands, and PE-backed businesses across health and wellness, apparel, beauty, personal care, and consumer products. My focus has consistently been on building strong marketing teams with clear strategy and peop
About
I scale consumer brands across DTC, Amazon, retail, and TikTok Shop, driving customer acquisition, repeat revenue, and loyalty through disciplined measurement and rapid testing. I build marketing and growth organizations that connect brand and performance to clear financial results. Over the past two decades, I’ve led marketing teams inside Fortune 100 companies, startups, growth-stage brands, and PE-backed businesses across health and wellness, apparel, beauty, personal care, and consumer products. My focus has consistently been on building strong marketing teams with clear strategy and people who know how to execute. I believe exceptional marketing starts with the right people, structure, and data-driven decision-making. I enjoy building and leading high-performing teams, aligning talent with business needs, and creating environments where people thrive. I also focus on practical AI adoption, improving speed and efficiency across media, lifecycle, creative insights, and reporting. I lead with curiosity, humility, optimism, simplicity, and humor. Those values shape how I work and the kind of cultures I help build. **US citizen**