Randy Shoemaker
Los Angeles, California
Overview
I help consumer product companies grow by building brands people care about and fanbases that last. My career spans some of the world’s most iconic brands, including Star Wars, Marvel, DreamWorks, Nickelodeon, Disney Pixar, The Hunger Games, EA SPORTS, NFL, NCAA, and NHL. Across every role, the focus has been the same. Build brands with emotional resonance and convert that loyalty into sustained, profitable growth. I specialize in understanding what drives fan behavior and using those insights to shape strategy, sharpen positioning, and prioritize the initiatives that matter most. My work ha
About
I help consumer product companies grow by building brands people care about and fanbases that last. My career spans some of the world’s most iconic brands, including Star Wars, Marvel, DreamWorks, Nickelodeon, Disney Pixar, The Hunger Games, EA SPORTS, NFL, NCAA, and NHL. Across every role, the focus has been the same. Build brands with emotional resonance and convert that loyalty into sustained, profitable growth. I specialize in understanding what drives fan behavior and using those insights to shape strategy, sharpen positioning, and prioritize the initiatives that matter most. My work has included leading major brand and portfolio transformations, scaling high-performing DTC businesses, expanding retail distribution with top partners, and delivering integrated marketing programs that drive both demand and revenue. Areas of focus: • Building fan driven brands across toys, gaming, entertainment, sports, and outdoor categories • Scaling and optimizing direct to consumer businesses • Translating consumer insight into product, positioning, and demand • Leading brand and portfolio transformations • Driving profitable growth across DTC, retail, and licensing • Serving on leadership teams, driving strategy, execution, and organizational alignment I operate at the intersection of brand, commerce, and data as a member of leadership teams, driving faster decisions and building businesses designed for long-term growth.