Ramon Elias
Walnut Creek, California
Overview
I’ve been fortunate to work with some incredible teams and companies. I’ve even run it back with a few of my favorite people along the way. I love being the underdog, disruptor, and category creator - building brands, teams, and growth engines that challenge convention and drive cultural relevance. Over the past 25+ years, I’ve led marketing, strategy and execution across consumer, e-commerce, marketplace, subscription, B2B and entertainment models, helping transform early-stage ideas into global platforms and some well-known successful exits. My track record centers on trailblazing while de
About
I’ve been fortunate to work with some incredible teams and companies. I’ve even run it back with a few of my favorite people along the way. I love being the underdog, disruptor, and category creator - building brands, teams, and growth engines that challenge convention and drive cultural relevance. Over the past 25+ years, I’ve led marketing, strategy and execution across consumer, e-commerce, marketplace, subscription, B2B and entertainment models, helping transform early-stage ideas into global platforms and some well-known successful exits. My track record centers on trailblazing while delivering real consumer, business and investor value. I’ve built some memorable, differentiated brands; scaled efficient, high-growth businesses - and led organizations through the high points and difficult inflection points. Like many, I’m fascinated with the emergence of AI, and I’m advising early-stage startups that are redefining how creative, marketing, and commerce systems scale through intelligent automation and human–AI collaboration. All said, I’ve intentionally welcomed different types of challenges that diversify my experience, and while I haven’t always hit a home run - I’ve got a good batting average. Most importantly, I’ve learned valuable lessons from every at-bat. Brand & Growth Leadership: Brand strategy • Positioning • Storytelling • Performance marketing • Product marketing • GTM strategy • Lifecycle & retention marketing • Partnerships & sponsorships • Paid, owned & earned media integration and attribution Business & Market Expansion: Consumer acquisition • Market development • International expansion • Subscription & commerce models • Marketplace growth • Demand generation • Funnel optimization Creative & Analytical Execution: Campaign strategy • Content marketing • Social & community • CRM & email • Creative direction • Data-driven decision making • Experimentation & A/B testing • AI & automation in marketing Cross-Functional Leadership: Org building • Leadership development • Cross-functional collaboration (Product, Design, Data, Finance, Operations, Legal) • Budget ownership • P&L management • Investor relations • Executive communications Industry Experience: Consumer tech • Media & entertainment • Sports & culture • E-commerce • Fintech • Web 3 • AI & emerging platforms