Rafael Arturo Peralta
Miami, Florida
Overview
I build marketing engines that drive predictable, scalable revenue. With 17+ years of progressive marketing leadership across B2B, B2C, DTC, ecommerce, healthcare, luxury, and marketplace environments, I specialize in transforming marketing from a cost center into a growth driver. Whether leading an in-house team or serving as a Fractional CMO, I bring the same discipline: full-funnel strategy, rigorous measurement, and relentless focus on revenue outcomes. What I bring to a CMO or VP of Marketing seat: • Revenue-first mindset — I own marketing's contribution to pipeline and revenue, not ju
About
I build marketing engines that drive predictable, scalable revenue. With 17+ years of progressive marketing leadership across B2B, B2C, DTC, ecommerce, healthcare, luxury, and marketplace environments, I specialize in transforming marketing from a cost center into a growth driver. Whether leading an in-house team or serving as a Fractional CMO, I bring the same discipline: full-funnel strategy, rigorous measurement, and relentless focus on revenue outcomes. What I bring to a CMO or VP of Marketing seat: • Revenue-first mindset — I own marketing's contribution to pipeline and revenue, not just impressions and clicks. • Full-funnel expertise — from brand awareness and demand generation to lead nurture, CRO, and customer retention. • Performance marketing mastery — paid search (SEM), paid social, SEO, programmatic, and affiliate, all tied to ROI. • Data and attribution leadership — I've built attribution infrastructures from scratch that reduced wasted spend by 30% and gave finance teams the CAC-to-LTV visibility they needed. • MarTech modernization — I assess, optimize, and build marketing technology stacks that scale with the business. • Cross-functional alignment — I partner with Sales, Finance, Product, and RevOps to ensure marketing strategy drives the entire revenue motion. Recent wins: • 20%–50% YoY revenue growth delivered across client portfolios as Fractional CMO • 22.6% improvement in paid search ROI at Office Depot B2B ($85M+ ecommerce business) • 128% YoY traffic growth while lowering blended customer acquisition costs • 3x demand growth and $120M+ global revenue supported at N-Moto • 25% CAC reduction through positioning, creative testing, and retargeting restructure Industries: B2B SaaS | Ecommerce | Healthcare | Luxury | DTC | Marketplace Open to: CMO | VP of Marketing | VP of Growth | Head of Marketing | Fractional CMO Let's connect: rap@clicks4dummies.com