Rachel Sanders
Nashville, Tennessee
Overview
I’m a wellness founder and growth strategist building something new. I’m also a wellness creator and writer with 10M+ reach, sharing insights at the intersection of wellness, business, and real life. I founded and scaled Rootine, a personalized wellness brand acquired in 2025. Since then, I’ve worked across early-stage health and wellness companies, helping founders clarify positioning, build growth systems, and turn ideas into real traction. Most recently, I’ve been part of Rhodium’s (agentic AI SaaS) founding executive team, building brand and go-to-market from zero to one and personall
About
I’m a wellness founder and growth strategist building something new. I’m also a wellness creator and writer with 10M+ reach, sharing insights at the intersection of wellness, business, and real life. I founded and scaled Rootine, a personalized wellness brand acquired in 2025. Since then, I’ve worked across early-stage health and wellness companies, helping founders clarify positioning, build growth systems, and turn ideas into real traction. Most recently, I’ve been part of Rhodium’s (agentic AI SaaS) founding executive team, building brand and go-to-market from zero to one and personally driving early customer acquisition. I share what actually works in modern wellness, including operator lessons, industry insights, and real-life experience. If you’re building in health and wellness I’d love to connect! Building something new. More soon.