Rachel Pleasant
San Clemente, California
Overview
I’m a Fractional Chief Marketing Officer with over 25 years of experience helping tech, cybersecurity, and AI companies scale faster by aligning strategy, marketing, people, technology, and partnerships. From IBM and Lenovo to fast-growing SaaS startups, I’ve built and led marketing strategies that deliver measurable results—developing go-to-market plans, creating brands from the ground up, crafting compelling messaging frameworks, and turning complex offerings into clear, compelling value propositions. What sets me apart is my ability to take a bird’s-eye view of an organization and combine
About
I’m a Fractional Chief Marketing Officer with over 25 years of experience helping tech, cybersecurity, and AI companies scale faster by aligning strategy, marketing, people, technology, and partnerships. From IBM and Lenovo to fast-growing SaaS startups, I’ve built and led marketing strategies that deliver measurable results—developing go-to-market plans, creating brands from the ground up, crafting compelling messaging frameworks, and turning complex offerings into clear, compelling value propositions. What sets me apart is my ability to take a bird’s-eye view of an organization and combine this with the insights gathered at the ground level. This dual perspective allows me to connect the dots between systems, technology, processes, and people so organizations don’t just grow, they thrive. Beyond strategy, I’m passionate about building high-performing teams and strong communities. As Club Growth Director for Toastmasters International and Founder of Your Seat at the Table, I champion leadership development and communication excellence—because great businesses are built by great people. Core strengths: -Fractional CMO leadership for scaling companies -Marketing strategy, GTM planning & execution -Messaging, positioning & brand storytelling -SaaS, Cybersecurity & AI market expertise -Team leadership & situational management -Keynote speaking, writing & thought leadership. Whether you’re a growing company looking to scale your marketing or a leading business wanting to deliver better results through your team or drive greater impact in the market, I deliver. I help bridge the gap between vision and execution.