Rachel Pedersen
Wayzata, Minnesota
Overview
I help companies break through growth ceilings by building marketing machines that scale, convert, and compound. Over the past 10+ years, I’ve built an 8-figure business from the ground up, led teams of 30+ across content, paid media, and operations, and driven $50M+ in client revenue using high-performance digital systems. My specialty is leading at the intersection of paid media, content strategy, and marketing ops — blending creativity, buyer psychology, and performance data to architect growth that actually sticks. I’ve worked across both B2B and B2C, partnered with global brands like A
About
I help companies break through growth ceilings by building marketing machines that scale, convert, and compound. Over the past 10+ years, I’ve built an 8-figure business from the ground up, led teams of 30+ across content, paid media, and operations, and driven $50M+ in client revenue using high-performance digital systems. My specialty is leading at the intersection of paid media, content strategy, and marketing ops — blending creativity, buyer psychology, and performance data to architect growth that actually sticks. I’ve worked across both B2B and B2C, partnered with global brands like AMEX and Square, trained Tony Robbins’ social media team, and partnered on launches with Dean Graziosi, achieving consistent 6–7 figure campaign performance across channels. Marketing leadership highlights include:- 7134% growth for an organic skincare brand- $1.6M in revenue from $25K in ad spend for an Inc. 5000 company- Scaling a weight loss brand from $300K → $3M in 11 months (profitably)- 3-18x ROI for launch campaigns- Growing brands from $5K months to $286K months- Viral campaigns reaching 12M+ views and generating 500K+ organic followers- 1336 qualified leads at $0.50 CPL- Consistent 9–11x ROAS across education, SaaS, and physical products- Scaling personal brands into category leaders with 7–8 figure back-end offers As CEO and CMO for 11 years, I’ve managed millions in paid ad spend, hired and led full-funnel teams, and implemented systems that generated sustainable, compounding results across TikTok, Instagram, YouTube, Facebook, email, SEO, and beyond. I’ve consulted with SaaS startups, VC-backed brands, eComm founders, creators, and 9-figure business leaders. Every company has a need for a marketing leader who actually knows how to build. I’m a systems thinker, a team builder, and a strategic execution powerhouse leader. If you’re scaling a high-growth company and looking for a CMO who can blend brand, performance, and systems into one growth engine... I’d love to connect.