Rachel Johnson
Indianapolis, Indiana
Overview
I work with startup and scale-up CEOs navigating growth, but not the clean, linear kind. The messy kind. New hires, missed targets, shifting product bets, and pressure to make marketing work now. I’m Rachel—a Fractional CMO & GTM advisor who’s helped teams find traction, clarity, and pipeline when the stakes are high. I launched my career wearing all the marketer hats—from demand gen to product marketing, ABM to brand. That journey taught me the power of connecting strategy to execution, and how AI, data, and great creative can spark real movement. My sweet spot? Getting into the weeds with
About
I work with startup and scale-up CEOs navigating growth, but not the clean, linear kind. The messy kind. New hires, missed targets, shifting product bets, and pressure to make marketing work now. I’m Rachel—a Fractional CMO & GTM advisor who’s helped teams find traction, clarity, and pipeline when the stakes are high. I launched my career wearing all the marketer hats—from demand gen to product marketing, ABM to brand. That journey taught me the power of connecting strategy to execution, and how AI, data, and great creative can spark real movement. My sweet spot? Getting into the weeds with marketing and revenue teams—clarifying what’s not working, aligning execution to strategy, and turning plans into actual pipeline. Here’s how it all comes together: Helped underperforming teams missing pipeline targets for 6 straight quarters hit goal in just one—by realigning strategy, tightening execution, and focusing GTM efforts on revenue. Scaled expansion-stage SaaS from Series A to B by optimizing messaging, aligning teams, and unlocking new channels—resulting in a 3x pipeline lift in under 12 months. Built full-funnel marketing engines from scratch—driving a six-figure pipeline through coordinated paid, email, content, event, and partner campaigns. Led a creative performance project using GenAI and predictive modeling—cutting CPC by 25% and increasing CTR by 40%. Transformed fragmented demand and lifecycle efforts into automated, full-funnel systems—improving retention, shortening cycles, and freeing up team bandwidth. I’m hands-on yet strategic, a collaborative leader who turns chaos into clarity. Whether you’re hiring your first marketer or scaling a GTM engine, I help build marketing that gets to revenue. Outside of work, I’m a Proud Mom x3, a STEM advocate, and someone who feels most grounded near water or outdoors with my family. I’m also a chapter head and active member of the Pavilion community and a strong advocate for women, committed to creating space at the table and ensuring everyone has a seat, a voice, and an opportunity to lead. If you're building a team, rethinking your GTM motion, or under pressure to turn things around, I'd love to connect.