Rachel Boyd
Hartford, Connecticut
Overview
Entrepreneurial, strategic and mission-driven leader focused on the next frontier of scaling preventative health and wellness. Deep industry knowledge and client-facing solutioning experience across women's health, mental health and forward-looking employee benefits for modern workforces. I lead with curiosity and enjoy cultivating cross-functional talent to mobilize ideas, lead change and elevate culture. I enjoy connecting values and value propositions through effective solutions and storytelling to make better health possible. Specialties include: B2B/B2B2C multi-channel marketing strateg
About
Entrepreneurial, strategic and mission-driven leader focused on the next frontier of scaling preventative health and wellness. Deep industry knowledge and client-facing solutioning experience across women's health, mental health and forward-looking employee benefits for modern workforces. I lead with curiosity and enjoy cultivating cross-functional talent to mobilize ideas, lead change and elevate culture. I enjoy connecting values and value propositions through effective solutions and storytelling to make better health possible. Specialties include: B2B/B2B2C multi-channel marketing strategy, brand messaging and positioning, product packaging and commercialization, go-to-market process improvement, strategic partner strategy and relationship management, organizational design and strategic planning, executive communications and copywriting, CRM & marketing automation technologies, Agile product owner role in website and digital product designs, user experience optimization, rebranding, new product launches.