Rachael Shayne
Paonia, Colorado
Overview
I build markets that didn’t exist yesterday. As a fractional CMO and brand strategist, co-leading an energy-tech agency (R&D B2B Marketing, Branding & Comms) at the nexus of sustainability, energy, and complex B2B, I help founders and leadership teams turn technical truth into market conviction. When the science is real, but the message is fuzzy, that’s my sweet spot. I’ve helped companies move from “interesting technology” to “obvious choice,” shaping category narratives, investor-ready positioning, and sales stories that stand up in boardrooms, procurement cycles, and capital markets. Metha
About
I build markets that didn’t exist yesterday. As a fractional CMO and brand strategist, co-leading an energy-tech agency (R&D B2B Marketing, Branding & Comms) at the nexus of sustainability, energy, and complex B2B, I help founders and leadership teams turn technical truth into market conviction. When the science is real, but the message is fuzzy, that’s my sweet spot. I’ve helped companies move from “interesting technology” to “obvious choice,” shaping category narratives, investor-ready positioning, and sales stories that stand up in boardrooms, procurement cycles, and capital markets. Methane monitoring. OFS, VRUs. AI Power. Waste to Gigawatt Pyrolysis. Geothermal baseload. Carbon data credibility. Hyperscale tech, Frontier tech --> made legible and, importantly, compelling. My career spans both sides of the spectrum: global consumer brands (P&G, Nestlé, Sephora) and venture-backed energy and clean-tech leaders (GreenFire Energy, LongPath Technologies, Project Canary, Sionic Energy, TrelliSense, Kore Infrastructure, Kathairos, Platinum Control, ON.energy, Colorado CleanTech, Colorado Climate Week, ... more). That range gives me an edge most CMOs don’t have: I bring Fortune 500 brand discipline to companies that need to move fast, earn trust, and define their category before someone else does. What I care most about is alignment: getting founders, boards, and teams telling the same clear story, internally and externally. When that happens, growth accelerates, culture tightens, and markets tip. The outcomes: $200M+ in capital raised, category leadership positions secured, and brands that punch far above their weight in the energy value chain. I also mentor with Blackstone / Bridge Entrepreneurs’ Network, Techstars, and CU Leeds because building markets isn’t just about narratives; it’s also about backing the people brave enough to lead them.