Pilar Ochi
San Francisco, California
Overview
I grow brands and the teams behind them. Trained in investment banking and traditional CPG brand management / innovation. Interested in consumer products, food & beverage, foodtech, sustainability, health & wellness, and lifestyle brands. Currently advising consumer brands on... - Brand - brand positioning, consumer research, content & creative strategy - Product Innovation - ideation, concept testing, pricing, launch plan - Growth strategy - (omni)channel strategy, ecommerce, product roadmap, M&A roadmap - Team creation - hiring, inspiring, setting up self sufficient processes My strengt
About
I grow brands and the teams behind them. Trained in investment banking and traditional CPG brand management / innovation. Interested in consumer products, food & beverage, foodtech, sustainability, health & wellness, and lifestyle brands. Currently advising consumer brands on... - Brand - brand positioning, consumer research, content & creative strategy - Product Innovation - ideation, concept testing, pricing, launch plan - Growth strategy - (omni)channel strategy, ecommerce, product roadmap, M&A roadmap - Team creation - hiring, inspiring, setting up self sufficient processes My strengths... - Distilling clutter into a clear vision - Translating consumers’ [sub]conscious needs into brand and product magic - Hiring and inspiring world class teams - Proving that people, planet, and profit can simultaneously thrive