Peter Spanos, MS
New York, New York
Overview
I help healthcare organizations drive patient acquisition and sustainable growth by aligning marketing strategy with clinical operations, financial performance, and patient experience. For nearly 20 years, I have led growth initiatives for health plans, provider organizations, and PE-backed healthcare platforms where sustainable growth and operational reality must work in tandem. I build marketing systems that perform under the operational and regulatory constraints of healthcare delivery, driving patient acquisition and retention while ensuring demand generation aligns with clinical capacity
About
I help healthcare organizations drive patient acquisition and sustainable growth by aligning marketing strategy with clinical operations, financial performance, and patient experience. For nearly 20 years, I have led growth initiatives for health plans, provider organizations, and PE-backed healthcare platforms where sustainable growth and operational reality must work in tandem. I build marketing systems that perform under the operational and regulatory constraints of healthcare delivery, driving patient acquisition and retention while ensuring demand generation aligns with clinical capacity, payer economics, and quality outcomes. Across roles, I have delivered triple-digit ROI, supported STAR and quality score improvements, and driven double-digit patient growth while improving cash flow. I am a hands-on, collaborative leader who partners closely with clinical, operations, finance, and technology teams. I have guided post-acquisition rebrands, managed seven-figure budgets, and built scalable marketing, analytics, and engagement infrastructure across multi-site and multi-brand organizations. More recently, my focus has been on modernizing MarTech and applying AI-driven insights to improve efficiency, reduce acquisition costs, and close care gaps without compromising compliance or patient trust. I specialize in turning complexity into executable strategies that leadership teams trust and act on. At the core of my work is a simple belief: healthcare marketing should strengthen both the business and the communities it serves. Growth matters only when it is sustainable, ethical, and meaningfully improves care.