Pete Mattson, MBA
Minneapolis, Minnesota
Overview
I’m a marketing executive who helps organizations grow by bringing structure, clarity, and measurable performance to their marketing function. My work sits at the intersection of brand, demand, and revenue. I build and lead marketing teams that translate strategy into scalable systems — aligning positioning, performance marketing, and sales enablement to drive sustainable growth. Across Fortune 1000, higher education, and international nonprofit organizations, I’ve led marketing transformations that modernize operations, improve efficiency, and accelerate results. Highlights include: • Lead
About
I’m a marketing executive who helps organizations grow by bringing structure, clarity, and measurable performance to their marketing function. My work sits at the intersection of brand, demand, and revenue. I build and lead marketing teams that translate strategy into scalable systems — aligning positioning, performance marketing, and sales enablement to drive sustainable growth. Across Fortune 1000, higher education, and international nonprofit organizations, I’ve led marketing transformations that modernize operations, improve efficiency, and accelerate results. Highlights include: • Leading enterprise marketing functions that drive record revenue growth • Reducing customer acquisition costs while increasing qualified lead volume through channel optimization and attribution insights • Building KPI-driven marketing teams and dashboards that improve speed-to-market and campaign effectiveness • Scaling brand presence and audience engagement through integrated digital strategy • Partnering cross-functionally with sales, revenue-attached teams, and operations to ensure marketing drives real business impact I’m especially effective in organizations that have grown to the point where marketing needs to evolve from activity to accountability, performance, and leadership alignment. My focus is building marketing organizations that are: • Data-informed • Operationally disciplined • Brand-consistent • Revenue-aligned I’m drawn to growth-stage and established organizations where marketing can be a strategic driver of the next phase of scale.