Perri Gordon
Chicago, Illinois
Overview
I’m Perri Gordon — a fractional CMO and strategic partner to CPG founders navigating growth. At fairlife, I helped scale the brand from scrappy startup to $1B+ and acquisition — building the brand, expanding distribution, and creating the structure needed to grow. I’ve led marketing across brand strategy, innovation, digital media, retail media, shopper marketing, and ecommerce — and have worked across 20+ categories and every temperature state. I started my career building fundamentals inside large CPG companies, and have spent the last decade adapting those principles for early-stage and e
About
I’m Perri Gordon — a fractional CMO and strategic partner to CPG founders navigating growth. At fairlife, I helped scale the brand from scrappy startup to $1B+ and acquisition — building the brand, expanding distribution, and creating the structure needed to grow. I’ve led marketing across brand strategy, innovation, digital media, retail media, shopper marketing, and ecommerce — and have worked across 20+ categories and every temperature state. I started my career building fundamentals inside large CPG companies, and have spent the last decade adapting those principles for early-stage and emerging brands. One thing I know for certain: there is no playbook. What works depends on the consumer, category, and product. Today, I help founders turn strong instincts into clear direction their teams can execute — aligning positioning, target consumer, messaging, channels, and KPIs so marketing actually drives growth. I work with brands across DTC, Amazon, and retail, helping bridge the gap between brand building and performance marketing — so growth is both efficient and durable. My approach is pragmatic and tailored — no bloated plans, no generic playbooks. Just clear strategy, focused execution, and the experience to know what to prioritize at each stage of growth. Whether you’re hiring your first marketing lead, managing multiple agencies, or trying to get more out of your current spend, I help bring the clarity and structure needed to move faster and scale smarter. Most of my work starts with a Sprint to Scale — a 4-week engagement that translates what’s in the founder’s head into a clear, usable foundation for the business. From there, I provide fractional CMO leadership, helping brands: • Align teams, agencies, and partners • Set priorities across DTC, retail, and Amazon • Improve paid media efficiency beyond ROAS • Build marketing systems that scale • Drive new customer acquisition and retail velocity I also support founders with: • Marketing ecosystem design (team, agency, and channel strategy) • Marketing leadership coaching for high-potential team members If you’re an early-stage CPG founder or food & beverage brand doing ~$2–30M in revenue, investing in paid media, ecommerce, and retail growth — and your marketing isn’t keeping up — I can help. If your brand is growing, but your marketing still depends on you to function, it’s not built to scale. Let’s fix that. calendly.com/perri-gordon perrigordon.com