Paula Serios
Evanston, Illinois
Overview
As a seasoned business leader, you know what winning looks like. But in today’s market, the game has changed. New rules of consumer engagement, value expectations, and disruptors like AI make today a moving target. This is even more poignant for marketing services agencies and those in health and wellbeing categories. And with your skilled vision, even with a solid team, you’re still fighting fires daily, so the discipline around future strategy and growth often gets pushed aside. You get it: “What got me Here won’t get me There,” but it takes experienced insight to build the path to “Ther
About
As a seasoned business leader, you know what winning looks like. But in today’s market, the game has changed. New rules of consumer engagement, value expectations, and disruptors like AI make today a moving target. This is even more poignant for marketing services agencies and those in health and wellbeing categories. And with your skilled vision, even with a solid team, you’re still fighting fires daily, so the discipline around future strategy and growth often gets pushed aside. You get it: “What got me Here won’t get me There,” but it takes experienced insight to build the path to “There”: a well-crafted business model, a thriving brand that is distinctly positioned for growth and a smart business development plan will make the difference between success and mediocracy. You recognize that you need thought partnership and support. That is where I come in. I help companies structure themselves and position for growth in complex markets including marketing and professional services, advertising agencies, healthcare organizations, health plans, and well-being products. My work at SPIRTO incorporates • Strategic insights • Business structure • Brand positioning • Growth strategy • Business development planning Here is how I will impact your business: • Establish (or evolve) a business structure that positions you to rapidly scale no matter where you are currently. • Ensure your brand foundation is built on a sharp vision that is grounded in your unique ability as a company delivering differentiation and value. • Develop growth strategies and business development innovation that deliver both awareness and demand. At SPIRTO, we have pioneered a proprietary model, Brand+Demand, to revolutionize health and well-being organizations as well as professional services companies. Built through a diverse career in big and small company executive leadership, vision and innovation are my superpowers that distill complex business problems into actionable solutions that profoundly move you forward. Ready to grow? Reach out to me at paula.serios@spirto.com and we will get to it! #HealthcareMarketing #MarketingInnovation #BrandStrategy #DataDrivenResults #Brand+Demand #ImpactingYourGreaterGood #DemandGeneration #PerformanceMarketing #GiGModel #AIDriven #FractionalExecutive #ChiefExecutiveOfficer #CEO #ChiefMarketingOfficer #CMO #ChiefStrategyOfficer #CSO #Consulting