Paul Taylor
Tampa, Florida
Overview
Visionary Global Brand Strategist with 25+ years pioneering the future of brand building while driving iconic brand moves for Fortune 500 companies including Coca-Cola, Nike, Disney and growth-stage technology businesses. Iconic brands perform the myths that society most needs performed to empower human flourishing. Created "Iconic by Design" - a revolutionary "Cultural Anchoring" methodology that transforms how brands find relevance by resolving cultural tensions through authentic storytelling and experience design. Developed proprietary "Tension Mapping" approach that identifies cultural co
About
Visionary Global Brand Strategist with 25+ years pioneering the future of brand building while driving iconic brand moves for Fortune 500 companies including Coca-Cola, Nike, Disney and growth-stage technology businesses. Iconic brands perform the myths that society most needs performed to empower human flourishing. Created "Iconic by Design" - a revolutionary "Cultural Anchoring" methodology that transforms how brands find relevance by resolving cultural tensions through authentic storytelling and experience design. Developed proprietary "Tension Mapping" approach that identifies cultural contradictions audiences struggle to resolve, positioning brands as social phenomenon that people want to join. Transforms branding from marketing function to leadership philosophy, guiding organizations to become cultural lodestars that embody the myths society needs to thrive while navigating uncertainty. Proven ability to lead cross-functional teams and collaborate with C-suite executives to align brand vision with business objectives. Strong track record of turning customers into active participants through brand experiences that align so powerfully with people’s core values, that they seek to use the brand in their everyday lives - driving exceptional results.