Paul Peterson
Indianapolis, Indiana
Overview
MARKETING LEADER and PROBLEM SOLVER. My passion is leading, mentoring, and growing marketing teams to help businesses make more money through measurable strategic marketing. I am well-versed in driving digital marketing and AI strategies and campaigns, engaging prospects, and nurturing clientele. I have a track record of executing effective initiatives, achieving growth, and optimizing operational performance. My skills lie in diagnosing marketing issues, implementing digital marketing campaigns across various channels, leveraging AI for content marketing, optimizing marketing automation pro
About
MARKETING LEADER and PROBLEM SOLVER. My passion is leading, mentoring, and growing marketing teams to help businesses make more money through measurable strategic marketing. I am well-versed in driving digital marketing and AI strategies and campaigns, engaging prospects, and nurturing clientele. I have a track record of executing effective initiatives, achieving growth, and optimizing operational performance. My skills lie in diagnosing marketing issues, implementing digital marketing campaigns across various channels, leveraging AI for content marketing, optimizing marketing automation processes, and elevating brand identity. I have a talent for commercializing solutions, promoting product adoption, and coaching staff to achieve compelling outcomes. I am an expert in performing across home services, healthcare, finance/banking, legal services, high-tech, insurance, manufacturing, and consulting environments. I excel at leading/managing cross-functional teams in fast-paced environments to ensure process improvement. In my 15 years as a marketing professional (and 5 more years as a leading sales professional), I have worked with Fortune 100 companies, publicly traded companies, start-ups and companies of various sizes in between. This experience has earned me a large toolkit that I use to help business leaders solve problems and ultimately grow their bottom line. Marketing Strategy – I have overseen all marketing operations for multiple companies and managed high performing teams. By working with senior leadership, I identify measurable outcomes based on company goals, and then set marketing strategy and create annual plans to support those goals. I have experience in traditional product marketing and developing processes to launch new products. Digital Marketing competencies: Marketing Automation Paid Search, programmatic, and pay-per-click advertising (PPC) with Google, Facebook, Bing and TikTok AI Mobile Marketing Augmented Reality Social Media Search Engine Marketing and Optimization (SEM/SEO) Online Marketing Salesforce CRM Hubspot.com CRM Traditional Marketing competencies include: Lead Generation Direct Mail Email Content Marketing Strategy Strategic Marketing Plans PR and Media Relations Branding Advertising Creative Problem Solving Loyalty Marketing Entrepreneurialism Industry Experience includes: Healthcare IT and Clinical Software Business Management Consulting Manufacturing Sports Marketing Real Estate Insurance Grocery A Cappella music (classic rock and pop)