Patrick Padley
Kansas City, Missouri
Overview
Hi, I'm Pat, a seasoned marketing leader with 15+ years of experience in strategy, product marketing, and brand growth. I specialize in crafting clear, effective strategies, building cross-channel campaigns, and developing GTM plans that fuel real results. I'm passionate about building high-performing teams and merging strategy, creativity, and technology to unlock an organization’s full potential. Throughout my time in Vancouver and Kansas City, I’ve helped solve business challenges and evolve marketing strategies across a variety of industries including CPG/Retail, B2C, SAAS, E-commerce, B2
About
Hi, I'm Pat, a seasoned marketing leader with 15+ years of experience in strategy, product marketing, and brand growth. I specialize in crafting clear, effective strategies, building cross-channel campaigns, and developing GTM plans that fuel real results. I'm passionate about building high-performing teams and merging strategy, creativity, and technology to unlock an organization’s full potential. Throughout my time in Vancouver and Kansas City, I’ve helped solve business challenges and evolve marketing strategies across a variety of industries including CPG/Retail, B2C, SAAS, E-commerce, B2B, Nonprofit, Financial Services, Healthcare, and more. As a leader, I'm passionate about building great teams that create beautiful, forward-thinking work that propels a business's goals forward. Outside of work, you'll often find me enjoying quality time at a local coffee shop with my wife, playing the piano, or engaging in goofy dance sessions with my kids. Brand experience: Lee Jeans, Hyatt Hotels, Hallmark, Helzberg Diamonds, Bushnell, H&R Block, Kansas City Royals, Sonic, Timberland, 3M Medical, Ferrellgas, Ivy Investments, and Waddell & Reed. Non-profit experience: University of Mary, Archdiocese/ Diocese (Detroit, Vancouver, Columbus, Brooklyn), Tilma Platform, Saint Paul's Outreach, Loom, Focus on the Family, and Village Church Canada. Clifton Strengths Finder: Empathy, Strategic, Ideation, Connectedness, Communication My specialties: • Integrated marketing strategy • Product marketing • Brand positioning • Audience segmentation • Insight development • Communications roadmaps • Content strategy and creation (video production and podcasting) • Digital marketing • Email strategy & automation • Creative strategy workshops • Team leadership and collaboration • Nonprofits • Agile Methodology