Norman Guadagno
Massachusetts
Overview
I started my career as a UI designer, thinking about how people interact with software. When I moved into marketing, I brought the same question with me: what makes people move? Over 25 years later, that question still drives how I work. I've served as CMO at three B2B SaaS companies. At Carbonite, revenue more than doubled during my tenure and the company was acquired. At Acoustic — IBM's marketing cloud, carved out and rebranded — I built the marketing function from scratch and grew unaided brand awareness sevenfold. At Mimecast, my team generated over $220 million in annual pipeline. In b
About
I started my career as a UI designer, thinking about how people interact with software. When I moved into marketing, I brought the same question with me: what makes people move? Over 25 years later, that question still drives how I work. I've served as CMO at three B2B SaaS companies. At Carbonite, revenue more than doubled during my tenure and the company was acquired. At Acoustic — IBM's marketing cloud, carved out and rebranded — I built the marketing function from scratch and grew unaided brand awareness sevenfold. At Mimecast, my team generated over $220 million in annual pipeline. In between, I was CEO of Norbella, an independent media agency. Each of those companies had a version of the same mandate: build marketing that creates measurable enterprise value and positions the company for a successful exit. That's the work I understand best. Today I work as a fractional and interim CMO through TechCXO, partnering with PE-backed B2B companies that need senior marketing leadership — whether they're between full-time hires, at a growth inflection, or figuring out whether a fractional model is the right long-term answer. Earlier in my career I held senior roles at Microsoft and Oracle. I hold an MA in Psychology from Rice University and a BA from the University of Rochester. If you're a PE firm, operating partner, or CEO thinking about your marketing leadership, I'm glad to talk. → thinktone.com