Nicole Fraley
Columbus, Ohio
Overview
STRATEGIC MARKETING & TRANSFORMATION LEADER | WHERE VISION MEETS EXECUTION I transform organizations and drive measurable growth across diverse industries by weaving together data-driven innovation with human-centered leadership. Over 15+ years, I've driven growth for businesses ranging from $50M to $2.5B in retail, travel, and B2B sectors by building high-performing teams and orchestrating digital-first transformations while preserving brand authenticity. My approach? Love your purpose, measure your impact. From launching innovative customer programs in the travel industry, to reimagining t
About
STRATEGIC MARKETING & TRANSFORMATION LEADER | WHERE VISION MEETS EXECUTION I transform organizations and drive measurable growth across diverse industries by weaving together data-driven innovation with human-centered leadership. Over 15+ years, I've driven growth for businesses ranging from $50M to $2.5B in retail, travel, and B2B sectors by building high-performing teams and orchestrating digital-first transformations while preserving brand authenticity. My approach? Love your purpose, measure your impact. From launching innovative customer programs in the travel industry, to reimagining traditional retail for the digital age, to driving B2B lead generation that increased conversions by 339%, I believe in delivering results with both precision and joy. This philosophy has consistently delivered. Notable achievements include: * Managed $50M+ marketing investments that achieved peak ROAS of 4.2x while reducing customer acquisition costs by 22% * Pioneered integrated analytics frameworks driving 25%+ improvement in media ROI across multiple verticals * Transformed customer engagement through data-driven personalization, achieving 42% lift while maintaining 88% emotional connection scores * Generated $10M+ in earned media through innovative brand campaigns that married data with storytelling I specialize in building marketing ecosystems where data powers decisions, talent thrives, and customers feel genuinely connected to brands - whether they're individual consumers or enterprise clients. My expertise spans performance marketing, digital transformation, and sophisticated brand strategies, always focused on creating measurable success while nurturing cultures of trust and innovation. Core expertise: * Cross-Industry Marketing Strategy & Digital Transformation * B2B and D2C Performance Marketing & Analytics * Omnichannel Customer Experience * Team Development & Organizational Design * Marketing Technology & Innovation Beyond the numbers, I'm passionate about giving back to our industry and community. I serve on the Junior Achievement Central Ohio Board and Executive Committee, supporting the next generation of business leaders. As an Advisory Board Member for Brand Innovators and past President of the South Florida Interactive Association, I believe in sharing knowledge and building strong professional communities. From global retail brands, travel innovators to B2B enterprises, I've proven that the most powerful marketing combines analytical rigor with authentic human connection. Let's explore how we can create that magic together.