Nick Packard
Franklin, Wisconsin
Overview
I’m a strategic, growth-minded marketing executive with 20+ years of experience building and scaling brands across a wide range of industries—from tech startups and Fortune 500s to local businesses looking to make their mark. I specialize in building full-funnel marketing systems that drive measurable growth, increase customer acquisition, and strengthen brand loyalty. As a Fractional CMO and entrepreneur, I’ve led cross-functional teams ranging in size from 5 to 250, managed advertising budgets exceeding $2M annually, and overseen more than 200 projects across 30+ active clients each year. M
About
I’m a strategic, growth-minded marketing executive with 20+ years of experience building and scaling brands across a wide range of industries—from tech startups and Fortune 500s to local businesses looking to make their mark. I specialize in building full-funnel marketing systems that drive measurable growth, increase customer acquisition, and strengthen brand loyalty. As a Fractional CMO and entrepreneur, I’ve led cross-functional teams ranging in size from 5 to 250, managed advertising budgets exceeding $2M annually, and overseen more than 200 projects across 30+ active clients each year. My passion lies in bridging the gap between creative vision and operational execution—delivering high-impact strategies that are as effective as they are innovative. My approach is simple: strategy first, execution second. I’m hands-on, results-driven, and thrive at the intersection of marketing, leadership, and entrepreneurship. What I’m Known For: • Digital marketing strategy and execution • Customer engagement • Business Coaching • Bridging the gap between marketing, technology, sales and operations. • Identifying/Implementing technology solutions • Creative problem solving • Building teams, developing talent and mentoring • Thought leadership, especially in multi-channel customer experiences (influencer, email, SEM, social media, website, print, in-store, events, customer service, sales and everything digital) • Building processes and structure to create a trackable, data rich marketing ecosystem. Marketing Technology Knowledge and Expertise: • Design (Adobe Creative Cloud – Ps, Ai, Id) • Data management and presentation (Excel, Word, PowerPoint, CRM) • Email Marketing (Agnostic - MailChimp, Constant Contact, custom) • Website Management (Agnostic - Shopify, WordPress, Magento 2, Wix, Squarespace) Specialties: Business strategy, Coaching, eCommerce, Digital marketing, Marketing strategy, consumer engagement, UI/UX design, direct marketing, event marketing, SEM/SMM, email marketing, ad buying, crisis communication, video production, budgeting & forecasting, go-to-market strategy, product development, leadership and team building