Nick Gonzales
Ann Arbor, Michigan
Overview
For 20 years, I’ve helped turn products into brands people recognize, talk about, and come back to. I’ve worked inside global giants like Unilever and early stage startups like Spikeball. I launched Axe Apollo with a Super Bowl campaign that sent consumers to space. I’ve collaborated with Serena Williams and Roger Federer. I led marketing behind Wilson’s first connected product, a basketball that tracks makes and missed. At Spikeball, I helped grow a niche game into a nationally recognized brand with a cult-like following. Today at Pop-A-Shot, I’m helping transform a nostalgic arcade game
About
For 20 years, I’ve helped turn products into brands people recognize, talk about, and come back to. I’ve worked inside global giants like Unilever and early stage startups like Spikeball. I launched Axe Apollo with a Super Bowl campaign that sent consumers to space. I’ve collaborated with Serena Williams and Roger Federer. I led marketing behind Wilson’s first connected product, a basketball that tracks makes and missed. At Spikeball, I helped grow a niche game into a nationally recognized brand with a cult-like following. Today at Pop-A-Shot, I’m helping transform a nostalgic arcade game into a connected platform, building leagues, digital experiences, partnerships, and national competition.