Nate Evans
Salt Lake City, Utah
Overview
I help founder-led, PE-backed, and family office-backed manufacturing and industrial companies turn growth from a founder-dependent effort into a predictable, board-level system. I view marketing through the lens of an investor and an operator. The goal is not “more leads.” The goal is a commercial engine that makes the business legible to buyers, defensible to competitors, and valuable to shareholders. The Track Record Most recently, I spent 12 years at Powerblanket, advancing from Business Development to VP of Marketing and Strategy. That tenure spanned three distinct phases: The Build (2
About
I help founder-led, PE-backed, and family office-backed manufacturing and industrial companies turn growth from a founder-dependent effort into a predictable, board-level system. I view marketing through the lens of an investor and an operator. The goal is not “more leads.” The goal is a commercial engine that makes the business legible to buyers, defensible to competitors, and valuable to shareholders. The Track Record Most recently, I spent 12 years at Powerblanket, advancing from Business Development to VP of Marketing and Strategy. That tenure spanned three distinct phases: The Build (2013–2015): Launched a revenue-generating rental division and led new product development, vetting commercial viability for new business lines. The Scale (2015–2022): Took ownership of the marketing function, scaling revenue from $6M to $20M+ (230% growth) and architecting the go-to-market strategy that supported a strategic acquisition by Thermon (NYSE: THR) at a premium valuation multiple. The System (Post-Acquisition): Integrated the commercial engine into the corporate parent. The systems, team, and playbooks I installed have driven continued double-digit growth and record profitability post-exit, proving the durability of the model. How I Help I am typically brought in when growth feels expensive, scattered, or overly dependent on heroic effort. I bridge the gap between scrappy and scalable by focusing on: • Commercial clarity: ICP, segmentation, positioning, and offer design that reduces price pressure • Revenue systems: CRM, lifecycle, automation, and reporting cadence that improves visibility • Demand engines: Predictable inbound and outbound channels that support real sales conversations • Exit and integration readiness: Packaging the story, data, and team so growth holds up under diligence Core capabilities: Go-to-market strategy, commercial strategy, demand generation, marketing operations, sales enablement, channel partner strategy, and post-acquisition integration. If you are a CEO, sponsor, or operator looking to professionalize growth without bloating headcount, I am open to fractional CMO and advisory engagements. Email: nate@evanshome.net