Monica McDonald Banks
New York, New York
Overview
I’m creating a nationwide movement helping moms build flexible, local creator businesses — because moms deserve more options, more income, and more community. We’re giving moms the tools to build creator businesses in their own towns and connecting them with local and national brands that value authentic, mom-led marketing. For more than two decades, I’ve helped startups and household names connect with the most influential consumer segment in the world: mothers. As Founder & CEO of Gugu Guru, I built a mom-focused marketing agency trusted by brands like Pampers, Nanobébé, and BabyBjörn. The
About
I’m creating a nationwide movement helping moms build flexible, local creator businesses — because moms deserve more options, more income, and more community. We’re giving moms the tools to build creator businesses in their own towns and connecting them with local and national brands that value authentic, mom-led marketing. For more than two decades, I’ve helped startups and household names connect with the most influential consumer segment in the world: mothers. As Founder & CEO of Gugu Guru, I built a mom-focused marketing agency trusted by brands like Pampers, Nanobébé, and BabyBjörn. Then I launched Mom Creators — now the largest and most supportive community of mom influencers and content creators. My work sits at the intersection of content, community, and commerce. I build influencer programs, UGC campaigns, and brand-creator collaborations that feel human (not ad-y) and drive results. I also teach mom-focused brands how to confidently launch their own creator programs — even if they’re starting from zero. This is how I’m working toward helping one million moms thrive — and I’m inviting creators, founders, investors, and community builders to be part of it.