Mishaal Murawala
Dallas, Texas
Overview
I build AI-powered GTM engines that turn PE-backed and growth-stage B2B SaaS companies into predictable revenue machines. Who I work with: → PE operating partners who need a portfolio company's GTM fixed fast → CEOs of $10M–$150M ARR B2B SaaS companies who need pipeline, not decks → CMOs who want to implement AI across demand gen, RevOps, and marketing ops — not just talk about it What I deliver at Ascend GTM: • End-to-end GTM system design: ICP, positioning, demand engines, RevOps workflows • AI-native marketing ops: Python + Claude CRM analysis, automated lead scoring, workflow copilo
About
I build AI-powered GTM engines that turn PE-backed and growth-stage B2B SaaS companies into predictable revenue machines. Who I work with: → PE operating partners who need a portfolio company's GTM fixed fast → CEOs of $10M–$150M ARR B2B SaaS companies who need pipeline, not decks → CMOs who want to implement AI across demand gen, RevOps, and marketing ops — not just talk about it What I deliver at Ascend GTM: • End-to-end GTM system design: ICP, positioning, demand engines, RevOps workflows • AI-native marketing ops: Python + Claude CRM analysis, automated lead scoring, workflow copilots • Fractional CMO leadership with full board-level accountability • Typical engagement: 90-day GTM reset (fix pipeline, RevOps, reporting) → ongoing fractional CMO to scale Selected results: • $30M+ pipeline whitespace uncovered via AI-powered CRM analysis on 100K+ records (Python + Claude) • Scaled ARR $24M → $53M and PLG revenue from 17% → 40% at MacroFab ($8M budget, 3-person team) • Generated $200M marketing-sourced pipeline at ~10:1 ROI (80% of total pipeline) • ~$60M new pipeline, 17% cash revenue growth, 21% EBITDA growth at TCP Software • 45% avg conversion lift within 6 months across Ascend GTM client engagements Tech stack: Salesforce, HubSpot, Google Ads, Python, Claude, n8n, Apollo, Zapier, Make If you're a PE partner, portfolio CEO, or CMO looking for someone who actually builds the GTM system — not just advises on it — let's talk.