Mimi Spier
Austin, Texas
Overview
My strength lies in helping high-growth B2B tech companies scale with clarity, precision, and speed. As a business-first GTM and marketing leader, I work with executive teams to align go-to-market strategy with company goals, bring order to complexity, and drive growth that’s both efficient and repeatable—from zero to IPO readiness to mass scale. With 20+ years leading across product, brand, performance marketing, I’ve helped scale companies from $10M to $billions across AI/ML, Analytics, Cloud and Edge Infrastructure, B2B SaaS, Automation and EnergyTech, including roles at Oracle, SAP, VMwar
About
My strength lies in helping high-growth B2B tech companies scale with clarity, precision, and speed. As a business-first GTM and marketing leader, I work with executive teams to align go-to-market strategy with company goals, bring order to complexity, and drive growth that’s both efficient and repeatable—from zero to IPO readiness to mass scale. With 20+ years leading across product, brand, performance marketing, I’ve helped scale companies from $10M to $billions across AI/ML, Analytics, Cloud and Edge Infrastructure, B2B SaaS, Automation and EnergyTech, including roles at Oracle, SAP, VMware, Turntide, and Craft. I’ve built product marketing, brand and growth foundations for highly technical, multi-stakeholder solutions, turning complex innovation into clear, differentiated messaging that resonates across buyer types, industries, and regions. I’ve launched platforms, created categories, reinvented brands, repositioned post-acquisition portfolios, and built GTM strategies that drive step-change growth. I’ve led global teams of 15 to 200+, and thrive in both early-stage and enterprise environments; whether defining a long-term vision or jumping in hands-on. What I bring: - Clear, differentiated messaging and storytelling for complex portfolios and competitive markets - Deep alignment across product, sales, marketing and CS around a unified vision and execution plan - Efficient GTM, ABM growth engine with ability to go upmarket, and support multi-buying centers. - Customer-first mindset with disciplined focus on performance metrics and lasting business impact - Category creation and market expansion strategies recognized by Gartner, Forrester, etc. - Proven ability to build and scale high-performing teams that leverage the latest AI technologies - AI first mindset - applying AI to enhance productivity and automate appropriate marketing workflows Select outcomes: SAP Analytics: $500M → $2B+ SAP HANA: $50M → $300M+ VMware EUC: $100M → $1B VMware Edge: $0 → $50M+, influencing $100sM revenue for core business Turntide: 2x YoY growth to $120M+ - on path to$300M, 5x pipeline, IPO-ready Craft: 2x YoY revenue, Gartner MQ, 6 industry awards In this new AI era, boldness, clarity, and speed matter more than ever. I'm focused on what it takes to win: crisp product strategy, bold positioning, operational agility, and high-impact teams. If you're building a company that needs to scale smartly; enter new markets, elevate the story, move upmarket to enterprise, or build a modern product marketing foundation and drive efficient growth, I'd love to help lead the way.