Mike Sweeney
Washington DC
Overview
Marketing executive and angel investor with 25+ years building scalable growth systems for organizations across healthcare, professional services, technology, and consumer sectors. Former CEO and Co-Founder of Right Source Marketing, a digital marketing agency acquired by BRG Communications in January 2025. Currently pursuing fractional CMO engagements, strategic advisory work, and select early-stage investments. My approach centers on a fundamental shift in how buyers make decisions: in B2B environments, buyers now spend only 17% of their purchasing process meeting with suppliers, with the
About
Marketing executive and angel investor with 25+ years building scalable growth systems for organizations across healthcare, professional services, technology, and consumer sectors. Former CEO and Co-Founder of Right Source Marketing, a digital marketing agency acquired by BRG Communications in January 2025. Currently pursuing fractional CMO engagements, strategic advisory work, and select early-stage investments. My approach centers on a fundamental shift in how buyers make decisions: in B2B environments, buyers now spend only 17% of their purchasing process meeting with suppliers, with the rest devoted to independent research. This reality demands two things—exceptional content that enables decisions, and emerging strategies like AI-driven marketing transformation and Generative Engine Optimization (GEO/AEO) that ensure your content reaches buyers where they're actually searching. I help companies transform both their marketing strategy and operations to win in this new environment.