Mike Phillips
Syracuse, New York
Overview
I build and scale revenue systems. Most companies don’t have a growth problem — they have a systems problem. Channels are disconnected. Messaging is inconsistent. Teams aren’t aligned. The result: effort without predictable revenue. That’s where I operate. Over the past 15+ years, I’ve led growth across SaaS, enterprise, and service businesses—driving $35M+ in marketing-influenced revenue by turning fragmented efforts into structured, repeatable systems. Most recently, as Head of Growth at Heartbeat, I: → Scaled ARR from ~$600K to $1.6M in 18 months → Reduced CAC by 300% while increasing
About
I build and scale revenue systems. Most companies don’t have a growth problem — they have a systems problem. Channels are disconnected. Messaging is inconsistent. Teams aren’t aligned. The result: effort without predictable revenue. That’s where I operate. Over the past 15+ years, I’ve led growth across SaaS, enterprise, and service businesses—driving $35M+ in marketing-influenced revenue by turning fragmented efforts into structured, repeatable systems. Most recently, as Head of Growth at Heartbeat, I: → Scaled ARR from ~$600K to $1.6M in 18 months → Reduced CAC by 300% while increasing top-of-funnel volume 10x → Built a full-funnel GTM system across acquisition, onboarding, and monetization My work sits at the intersection of product, marketing, and revenue: → Designing PLG systems that convert and expand → Layering performance marketing to scale efficiently → Building GTM strategy across self-serve, SMB, and enterprise → Aligning teams around clear metrics, experimentation, and outcomes Earlier in my career, I’ve: → Rebuilt websites and funnels that materially improved conversion → Led digital transformation initiatives from zero to full-funnel systems → Implemented data-driven growth models in organizations lacking visibility or structure I’ve also built and operated my own ventures — including a consulting practice and growth community — which sharpened my ability to move quickly, test aggressively, and operate with full ownership. Today, I focus on roles where I can: → Build and scale high-performing marketing teams → Turn early traction into predictable revenue → Partner with founders and executives to drive durable growth Alongside full-time roles, I selectively work with funded startups through Maple & Honey as a fractional CMO.