Mike Phillippi
California
Overview
Professional Profile: As a marketing leader, my passion is building teams, repeatable revenue motions, strong GTM structures, compelling brands, and effective campaigns that help technology companies scale through hyper-growth. I believe strongly that marketing teams should be strategic leaders as well as deeply tied to revenue and tangible business outcomes. You won’t find any vanity metrics on my dashboards - Bookings and ARR all the way! I also pride myself on being a force-multiplier for my teams, a relentless champion of their work, a fierce protector of their time and focus, and an emp
About
Professional Profile: As a marketing leader, my passion is building teams, repeatable revenue motions, strong GTM structures, compelling brands, and effective campaigns that help technology companies scale through hyper-growth. I believe strongly that marketing teams should be strategic leaders as well as deeply tied to revenue and tangible business outcomes. You won’t find any vanity metrics on my dashboards - Bookings and ARR all the way! I also pride myself on being a force-multiplier for my teams, a relentless champion of their work, a fierce protector of their time and focus, and an empathetic and genuine mentor to their development. ----- Notable Accomplishments & Data Points: - $167M in net new revenue generated as a marketing leader, including revenue growth from $0 to $7M, $5M to $15M, $5M to $50M, $12M to $35M and $25M to $150M. - Built and scaled 4 successful, full-stack marketing teams from the ground up. - Repeated success recruiting, leading, and mentoring top talent, including marketers who have moved with me to new teams. - Executed effective go-to-market strategies for 100+ version, product, feature, and functionality releases across 75+ countries and 11+ languages. - Repeated success running enterprise ABM programs resulting in nine figure pipeline generation and dozens of Fortune 100 logos. - Responsible for implementing effective sales enablement and training for teams in excess of 200 account executives. - Built effective partner marketing channels at 3 organizations gathering and nurturing 400+ lead generating partners. ----- Experience Summary: - Executive Leadership (7+ years): Success in building high-performing, data-driven marketing teams that consistently produce effective campaigns that drive revenue goals and business outcomes. - Product Marketing (10+ years): Deep experience in building successful product marketing strategies, including go-to-market, GAP analysis, market research, positioning, project management, messaging, stakeholder communications, sales enablement, pricing strategies, and more. - Demand Generation / Growth (5+ years): Highly experienced at building and running both inbound and outbound revenue-oriented growth functions including, ABM, digital ads, SEO/SEM, email campaigns, web strategies, retargeting, lead routing and qualification, SDR/BDR teams, field and events, 3rd party content, business development, partner marketing, lifecycle marketing, and more.