Mike Harp
Brooklyn, New York
Overview
I help Series A/B founders humanize and scale their technology. Because people buy outcomes, not speeds and feeds. Most technical founders compete on product features. But buyers care more about what those capabilities make possible. I work with founders at $10-30M ARR who've hit a growth plateau. I build the brand, content, and GTM foundations that scale your story through employees, customers, and partners. Turning fragmented tactics into integrated marketing that accelerates growth and converts buyers into advocates. What makes me different: I'm a seasoned operator who brings B2C storyte
About
I help Series A/B founders humanize and scale their technology. Because people buy outcomes, not speeds and feeds. Most technical founders compete on product features. But buyers care more about what those capabilities make possible. I work with founders at $10-30M ARR who've hit a growth plateau. I build the brand, content, and GTM foundations that scale your story through employees, customers, and partners. Turning fragmented tactics into integrated marketing that accelerates growth and converts buyers into advocates. What makes me different: I'm a seasoned operator who brings B2C storytelling craft (Facebook, Gopuff) with B2B growth rigor (LucidLink). I build integrated brand × demand systems with proven partners to deliver impact from strategy through execution. You get CMO-level leadership + execution without doubling headcount. Proof: LucidLink: Led the company's rebrand and creation of the "Storage Collaboration" category. Scaled the marketing team and growth engine to 3x ARR in 2.5 years. Facebook/Instagram: Spent 9 years helping Fortune 100 CMOs navigate the shift from TV to social. Built targeted marketing programs across creative, media, product, and measurement that made Facebook a top ROI driver & scaled my partnership portfolio to $1B+. GoPuff: Launched the company's first retail media network, connecting discovery to purchase in minutes for hard-to-reach Gen Z audiences. Background: University of Missouri School of Journalism grad. Former All-American wrestler and coach. Now pickleball & design enthusiast. Based in Brooklyn with my wife and two kids. Let's talk if you're a Series A/B founder who has hit a growth plateau or is scaling fast and needs the marketing systems to sustain it.