Mike Garrison
Minneapolis, Minnesota
Overview
Most brand problems aren’t creative problems. They’re clarity problems. Somewhere between the research decks and the campaign briefs, the audience is lost and the truth gets buried. My work is about unearthing it. The belief that makes people care, the behavior that proves it’s real, and the bridge that connects the two. I move between research and storytelling, insight and identity. One foot in the numbers, one in the nuance. The result is brand strategy that feels human, not hypothetical.
About
Most brand problems aren’t creative problems. They’re clarity problems. Somewhere between the research decks and the campaign briefs, the audience is lost and the truth gets buried. My work is about unearthing it. The belief that makes people care, the behavior that proves it’s real, and the bridge that connects the two. I move between research and storytelling, insight and identity. One foot in the numbers, one in the nuance. The result is brand strategy that feels human, not hypothetical.