Mike Elias
Atlanta, Georgia
Overview
If your startup is past product-market fit and ready to scale acquisition, you do not need more ad spend. You need the infrastructure to make it perform. I work as a fractional CMO for early stage and scaling fintech platforms and PE-backed home service companies that need enterprise-level acquisition expertise without the full-time overhead. My background includes VP-level digital acquisition at Truist, $15M+ in paid media management across financial services and regulated markets, and director-level marketing leadership for multi-location service platforms serving hundreds of locations n
About
If your startup is past product-market fit and ready to scale acquisition, you do not need more ad spend. You need the infrastructure to make it perform. I work as a fractional CMO for early stage and scaling fintech platforms and PE-backed home service companies that need enterprise-level acquisition expertise without the full-time overhead. My background includes VP-level digital acquisition at Truist, $15M+ in paid media management across financial services and regulated markets, and director-level marketing leadership for multi-location service platforms serving hundreds of locations nationwide. What makes my approach different from most fractional CMOs: I build the infrastructure myself. That includes AI-powered voice agents, automated lead qualification workflows, and integrated acquisition systems using Vapi, Make.com, and Twilio. I have deployed these systems for service businesses to capture and convert inbound leads without dedicated sales headcount. Most fractional CMOs talk about AI. I build it. Who I work with: Series A through C fintech startups and digital financial platforms that need regulated-market acquisition expertise. PE-backed and scaling home service platforms building multi-location acquisition systems and modernizing their marketing operations. I am also selectively open to full-time CMO, VP, or Director-level roles at companies where the scope and market are the right fit. Core capabilities: Performance Marketing - Paid Search / SEM - Affiliate Program Development - Budget Management ($15M+) - Agency Management & Accountability - Conversion Rate Optimization - Funnel & Attribution Analysis - AI Workflow Automation - Voice Agent Development - Compliance Marketing - Regulated Market Acquisition - Multi-Location Service Marketing - Growth Infrastructure Brands: Truist - Capital One - Lennar - Centimark - Rinnai - Constellation Energy - IGS Energy - Georgia Power - Gas South - Children's Healthcare of Atlanta - Baptist Health