Michelle Looney
California
Overview
I'm a marketing strategist and content director who's spent 15+ years building brands and driving growth across B2B SaaS, healthcare, higher ed, media, and tech. I've worked with companies at every stage—from scrappy startups to established players like Cerego, LogMeIn, and State Street—building brands from scratch, launching products, and shaping brands that people love. My career started on the agency side at shops like Zimmerman, Arnold, InboundLabs, and MTR Marketing, where I cut my teeth in copywriting and brand planning. That foundation taught me how to dig into consumer insights and tr
About
I'm a marketing strategist and content director who's spent 15+ years building brands and driving growth across B2B SaaS, healthcare, higher ed, media, and tech. I've worked with companies at every stage—from scrappy startups to established players like Cerego, LogMeIn, and State Street—building brands from scratch, launching products, and shaping brands that people love. My career started on the agency side at shops like Zimmerman, Arnold, InboundLabs, and MTR Marketing, where I cut my teeth in copywriting and brand planning. That foundation taught me how to dig into consumer insights and translate complex ideas into communications and campaigns that actually land. Here's what I love: finding the human story in data, building brands that people want to be part of, and creating content that moves audiences to action. Whether I'm launching a full-funnel content program, building out a brand ambassador network, or scaling creative operations across digital and IRL events, I lead with research-backed insights and genuine customer voices. I thrive at growth-stage companies where I can shape GTM strategy, turn complex messages into clear frameworks, and rally cross-functional teams to execute across social, paid, owned, and creator channels. As a startup advisor, I help shape scalable marketing foundations. Co-marketing and partnerships? Yes, please. I’m outgoing, energetic, and, yes, I'm also fun to work with. Because great marketing should come from a place of curiosity, creativity, and actually enjoying what you do. Outside of work, you'll find me on the trails, in the water, or adventuring with my dog Koa. If we share things in common and you want to talk shop, or you think I'd be a good addition to your team, drop me a line. Other stuff: • Brand Ambassador, Grammarly • HubSpot User Group Leader, Los Angeles • Speaker - Emerson College, private events, and Startup Leadership Program • Trained in heart-centered leadership and community building methodologies (Marie Forleo B-School, Danielle LaPorte Heart Centered Leadership Program)