Michelle Long
Austin, Texas
Overview
Retail & Customer Growth Leader | Brand Strategy, Customer Insights & Omnichannel Marketing Senior marketing executive with deep experience driving growth across brick-and-mortar retail and eCommerce environments through customer insight, brand strategy, and data-driven decision-making. I align marketing, merchandising, and operations to increase customer acquisition, loyalty, and lifetime value while optimizing spend and strengthening brand performance. My background spans B2B and B2C retail environments, where I’ve built and transformed teams, launched private label brands, deve
About
Retail & Customer Growth Leader | Brand Strategy, Customer Insights & Omnichannel Marketing Senior marketing executive with deep experience driving growth across brick-and-mortar retail and eCommerce environments through customer insight, brand strategy, and data-driven decision-making. I align marketing, merchandising, and operations to increase customer acquisition, loyalty, and lifetime value while optimizing spend and strengthening brand performance. My background spans B2B and B2C retail environments, where I’ve built and transformed teams, launched private label brands, developed segmentation-driven lifecycle strategies, and delivered measurable revenue impact. I operate at the intersection of customer analytics, product positioning, and cross-functional execution, translating data into clear growth strategies. Marketing Strategy & Customer Analytics: Develop segmentation models using decile analysis and behavioral data to create cost-effective, full-funnel engagement plans that increase retention, lifetime value, and marketing efficiency. Omnichannel Retail Execution: Lead integrated marketing across digital, retail, email, social, and performance channels, aligning merchandising cadence and promotions to improve conversion and customer engagement. Brand & Content Leadership: Scale brand presence through strategic positioning, private label development, Gap Analysis, and AI-enhanced content systems that improve SEO performance and operational efficiency. Cross-Functional & Team Leadership: Build and elevate high-performing teams across analytics, digital, creative, and lifecycle functions. Known for transforming underperforming teams into disciplined, accountable organizations that deliver measurable business outcomes. I am passionate about creating environments where teams thrive, customers engage deeply, and brands grow sustainably.