Michele Reister
Raleigh, North Carolina
Overview
B2B SaaS Marketing is Tougher Than Ever Today’s B2B SaaS landscape is noisier, more competitive, and more complex than ever. Buyers are overwhelmed with information, sales cycles are longer, and traditional marketing tactics don’t deliver the same results. Scaling pipeline and revenue requires a precise mix of strategy, agility, and execution—and that’s where I thrive. From Startups to Enterprise: Driving Growth Through GTM Excellence I build and lead high-impact marketing teams that drive measurable revenue growth. My approach blends data-driven decision-making, deep customer insights, and c
About
B2B SaaS Marketing is Tougher Than Ever Today’s B2B SaaS landscape is noisier, more competitive, and more complex than ever. Buyers are overwhelmed with information, sales cycles are longer, and traditional marketing tactics don’t deliver the same results. Scaling pipeline and revenue requires a precise mix of strategy, agility, and execution—and that’s where I thrive. From Startups to Enterprise: Driving Growth Through GTM Excellence I build and lead high-impact marketing teams that drive measurable revenue growth. My approach blends data-driven decision-making, deep customer insights, and cross-functional collaboration to create scalable go-to-market (GTM) strategies that convert. Here’s how: Scaled a global marketing team from 10 to 24, introducing ABM, partner marketing, and demand generation functions—directly influencing pipeline and revenue growth. Redefined a company’s GTM strategy, launching category-defining campaigns that led to a €2.13B acquisition by IBM. Built a customer-first marketing motion, increasing the competitive share of voice by 65%, boosting NPS by 21 points, and aligning sales & marketing for pipeline impact. The Value I Bring I don’t just generate leads—I build marketing engines that fuel sustainable growth. Whether it’s aligning marketing and sales for better conversions, crafting compelling messaging that resonates, or optimizing funnel performance, I ensure every effort is tied to business impact. Data platform GTM Leader – translating complex, technical narratives into revenue-generating strategies. Pipeline & Revenue Architect – blending ABM, demand gen, and PLG motions to accelerate growth. AI-Driven Marketing Advocate – leveraging artificial intelligence to enhance personalization, optimize campaigns, and unlock new growth opportunities. Empathetic Leadership – fostering high-performing teams with “autonomy + accountability.” I’m passionate about the intersection of marketing, data, AI, and customer insights—building high-impact GTM strategies that drive real business outcomes. Whether it’s scaling a marketing team, refining messaging for a complex industry, or optimizing demand generation, I thrive on solving challenges that fuel business growth.