Michael Rosenfeld
Doylestown, Pennsylvania
Overview
I help growth-stage companies figure out why their marketing isn't working — then build the infrastructure to fix it for good. After 25 years across agency, platform, and brand-side roles, I've sat in every chair at the table. I know what it looks like when a company has creative energy but no strategic backbone. When media spend is running but the brand isn't pulling its weight. When the team is capable but nobody's connecting the dots. That's where I come in. As a Fractional CMO, I embed with leadership teams to build the strategy, sharpen the brand, align the channels, and make every mar
About
I help growth-stage companies figure out why their marketing isn't working — then build the infrastructure to fix it for good. After 25 years across agency, platform, and brand-side roles, I've sat in every chair at the table. I know what it looks like when a company has creative energy but no strategic backbone. When media spend is running but the brand isn't pulling its weight. When the team is capable but nobody's connecting the dots. That's where I come in. As a Fractional CMO, I embed with leadership teams to build the strategy, sharpen the brand, align the channels, and make every marketing dollar work harder. Not as a vendor. As a partner. A few things I'm proud of: → Led FoHSE's MJBizCon presence — 40×40 booth + lounge experience — and won Booth of the Year (peer-voted). Brand repositioning drove +17.74% site traffic and +41% form-fill-to-qualified-lead conversion in 120 days. → Built and managed Weedmaps × Jack in the Box — the first mainstream QSR × cannabis media partnership — delivering 2.64% CTR against a 0.8% benchmark and 9.7% social engagement. National press. CEO accolades. → Launched CCELL's first performance co-marketing program. Reduced costs 21%, delivered 295% ROAS. → Grew Adaptaphoria from near-zero email subscribers to 1,500+ while rebuilding their entire digital foundation — site, paid media, CRM, and brand positioning. My background spans M&C Saatchi, Hawke Media, Mediasmith, Weedmaps, and a decade working with brands like Beats by Dre, Viceroy Hotel Group, SEGA, Alibaba, the LA Dodgers, and MTV. I'm also building in public around how I use AI tools — Claude, ChatGPT — to move faster, think clearer, and build better. If that's your kind of conversation, let's connect. Fractional engagements · Growth-stage companies · $20M–$40M revenue rsnfld.com