Michael L. Clark
Cherry Hill, New Jersey
Overview
I am a seasoned marketing executive with 15+ years of experience in designing innovative marketing strategies, developing product roadmaps, and conceptualizing growth plans to increase revenues and ensure enterprise-wide success. With a passion for software technology products, I am an expert at developing and leading marketing strategies, building top-performing cross-functional teams, and overseeing budgets. I am a big picture thinker with a strong business acumen, advanced technical skills, and extensive tech industry experience capable of maximizing resources through the alignment/re-ali
About
I am a seasoned marketing executive with 15+ years of experience in designing innovative marketing strategies, developing product roadmaps, and conceptualizing growth plans to increase revenues and ensure enterprise-wide success. With a passion for software technology products, I am an expert at developing and leading marketing strategies, building top-performing cross-functional teams, and overseeing budgets. I am a big picture thinker with a strong business acumen, advanced technical skills, and extensive tech industry experience capable of maximizing resources through the alignment/re-alignment of marketing functions and tactics with other functional areas. Further, I enjoy working together with the sales and internal teams across multiple organizational levels to fine-tune processes and ultimately deliver value for our customers. My expertise encompasses all aspects of marketing leadership, from developing campaigns and event organization to designing roadmaps, establishing strategic partnerships, and improving business outcomes. Throughout my career, I have served as the only person in the marketing department handling a range of initiatives myself; also, I have experience building top-performing marketing teams and establishing workflows. This, paired with my strategic mindset enables me to effectively manage a full spectrum of marketing operations from strategy through tactics and delivery. As a metrics-driven professional, I am focused on delivering measurable results and using data to guide the decision-making process. As VP of Marketing and Communications with Goliath Technologies, a performance monitoring software vendor, I significantly increased revenue, the number of the top of funnel leads (MQLs), average deal size, as well as successfully boosted social media engagement while cutting down marketing expenditures. If you would like to connect or know more about my story, please don’t hesitate to send me an InMail message or email me at mlclark013@gmail Marketing Technology: CRM | Marketing Automation | HubSpot | Salesforce | WordPress | Marketo | Eloqua | Google Analytics | SEMRush | Crazy Egg | Screaming Frog