Michael Baer
New York City, New York
Overview
I help growth-stage companies transform marketing into a revenue-driving function that supports growth, charges up business development, drives real business scale, and professionalizes GTM approaches. I’m a growth focused, fractional CMO with over 35 years of marketing and operational leadership, and a track record of driving strategic insight, superior creativity, and executional effectiveness. As a fractional CMO, I work with leadership teams—often brought in by founders, investors, or boards—to clarify strategy, build customer-led brands, and align marketing and sales to drive pipeline an
About
I help growth-stage companies transform marketing into a revenue-driving function that supports growth, charges up business development, drives real business scale, and professionalizes GTM approaches. I’m a growth focused, fractional CMO with over 35 years of marketing and operational leadership, and a track record of driving strategic insight, superior creativity, and executional effectiveness. As a fractional CMO, I work with leadership teams—often brought in by founders, investors, or boards—to clarify strategy, build customer-led brands, and align marketing and sales to drive pipeline and momentum. I bring years of experience leading omnichannel marketing across Fortune 500s, mid-market companies, and startups. That range of experience means I can step in where and how I’m needed most—from advisory work, to helping set strategic direction, through to rolling up my sleeves and guiding a team through execution. Whether the goal is building a marketing function and structure, to creating a content engine, or driving GTM alignment, I come in with a sharp strategic lens and leave teams with the structure, clarity, and energy to keep growing. Most of my work is in B2B, healthcare/health tech/Digital Health, and marketing services—but the common thread is this: my clients need real strategic leadership, not just more marketing activity. I also an industry voice and thought-leader that coined the term “Stratecution”—a philosophy that connects strategy to execution through people, process, and technology. You can find my writing here: • www.stratecutionstories.com • MediaPost Marketing Insider - https://www.mediapost.com/publications/author/4815/michael-baer/list/) Outside of work, I’m a writer, musician, gardener, cook & mixologist, and tennis player—and a proud Jeffersonian (yes, I went to the University of Virginia). Email: michael.baer@techcxo.com Book time: https://calendly.com/michaeldbaer Where I Add Value: • Brand strategy and omnichannel marketing • GTM planning and execution (B2B, healthcare, tech) • Demand generation, ABM, and pipeline growth • Marketing/sales alignment and enablement • Content marketing strategy and systems • Digital transformation and marketing ops • Customer/audience insight, journey design, and segmentation • Interim and fractional leadership for VC/PE-backed companies