Michael B.
Roswell, Georgia
Overview
I build marketing engines that scale revenue — not just generate impressions. Over the past 20 years, I've served as CMO, commercial advisor, and growth architect for B2B SaaS, healthcare, fintech, and e-commerce companies at every stage, from pre-revenue to $100M+. My work sits at the intersection of brand, demand, and product: I help companies figure out who they're really selling to, why those buyers should care, and how to build the systems that compound growth over time. Some highlights from that work: → Scaled a telemedicine company from $30M to $100M in revenue through GTM reposit
About
I build marketing engines that scale revenue — not just generate impressions. Over the past 20 years, I've served as CMO, commercial advisor, and growth architect for B2B SaaS, healthcare, fintech, and e-commerce companies at every stage, from pre-revenue to $100M+. My work sits at the intersection of brand, demand, and product: I help companies figure out who they're really selling to, why those buyers should care, and how to build the systems that compound growth over time. Some highlights from that work: → Scaled a telemedicine company from $30M to $100M in revenue through GTM repositioning and AI-driven marketing optimization — improving sales 20% in 6 months and LTV by 25% → Delivered 60× ROI in 12 months on a new product launch at FleetCor by building the channel mix and conversion architecture from scratch → Generated $4M in new qualified pipeline in under a year at an early-stage SaaS firm by tightening ICP definition and aligning sales and marketing around the right buyers → Grew an e-commerce business to $3.6M ARR with 35% YoY organic growth through disciplined SEO and lifecycle CRM programs I've operated as a fractional CMO, an in-house director, and an agency strategist — which means I know how to show up effectively in different organizational contexts and earn trust quickly. I'm most energized in environments where marketing is expected to own a number, not just a narrative. Michigan Ross MBA. Based in Atlanta. Open to CMO, VP Marketing, and select fractional engagements. Let's connect if you're building something ambitious.