Meredith Zenkel
New York, New York
Overview
I am passionate about building and scaling disruptive brands. With deep expertise in brand and performance marketing, e-commerce, and communications, I develop and implement strategies that drive measurable, meaningful results. I’m a hands-on, “working leader” who balances big-picture vision with the tactical execution needed to get there. I approach every challenge with a “no job is too small” attitude while relentlessly prioritizing high-impact initiatives that drive business growth. As a cross-functional leader, I foster alignment, efficiency, and collaboration by implementing strategic
About
I am passionate about building and scaling disruptive brands. With deep expertise in brand and performance marketing, e-commerce, and communications, I develop and implement strategies that drive measurable, meaningful results. I’m a hands-on, “working leader” who balances big-picture vision with the tactical execution needed to get there. I approach every challenge with a “no job is too small” attitude while relentlessly prioritizing high-impact initiatives that drive business growth. As a cross-functional leader, I foster alignment, efficiency, and collaboration by implementing strategic frameworks and best-in-class project management processes. I push teams to do their best work in an environment where they feel supported, challenged, and empowered to grow. As VP of Marketing & Communications at Poppin, I played a key role in fueling growth across DTC e-commerce, B2B, and wholesale channels, helping build a $100M+ business that was acquired by Kimball International in 2020. As Poppin’s 9th employee, I gained invaluable experience navigating every stage of company growth—from raising Series A funding to integrating into a public company. RECENT CAREER HIGHLIGHTS Positioned the company as a disruptive thought leader in office design, driving engagement through multi-channel campaigns. Managed a $6M national advertising program across Google Search, Shopping, and Meta, optimizing for efficiency and scale. Maintained a 65% customer retention rate through strategic email marketing and retargeting campaigns. Led cross-functional teams in launching brick-and-mortar showrooms in New York, San Francisco, Los Angeles, Boston, Washington DC, Miami, Austin, and Atlanta. Drove GTM strategy due diligence for Kimball International’s acquisition and led company-wide communications around the transition. When I’m not working, you’ll find me walking my dog (Alfie) in Washington Square Park, doing pilates, reading (a lot), or cheering on the Miami Dolphins. If you’ve made it this far, let’s connect! I’d love to grab a coffee or jump on a call—feel free to reach out via LinkedIn or email (mzenkel@gmail.com).