Meredith Shafer Himelfarb
Dallas, Texas
Overview
Senior marketeer with 20 years of experience delivering high-impact solutions across automotive, streaming/audio entertainment, and consumer technology. I'm a "go-to" problem solver for daunting challenges—translating complexity into clear, actionable strategies and championing test-and-learn approaches that drive innovation and growth. As Director of Partnership Marketing at SiriusXM, I led B2B2C and co-marketing strategy for critical OEMs—including Toyota, Kia, Honda, and more—securing full-funnel marketing integrations and executing custom campaigns across digital, experiential, and owned
About
Senior marketeer with 20 years of experience delivering high-impact solutions across automotive, streaming/audio entertainment, and consumer technology. I'm a "go-to" problem solver for daunting challenges—translating complexity into clear, actionable strategies and championing test-and-learn approaches that drive innovation and growth. As Director of Partnership Marketing at SiriusXM, I led B2B2C and co-marketing strategy for critical OEMs—including Toyota, Kia, Honda, and more—securing full-funnel marketing integrations and executing custom campaigns across digital, experiential, and owned media channels. After six years of partnering with Toyota, I was recruited to join Toyota Motor North America as the subject matter expert for Audio Multimedia and Connected Services, where I now lead product marketing and field education strategy. In addition, I'm regularly tapped for high-visibility special projects, from EV field messaging to building strategic departmental frameworks. I began my career in integrated marketing agencies, where I received exceptional mentorship in brand-building and client service for CPG and consumer electronics brands across a range of disciplines like retail, promotions, and advertising. My cross-industry experience, strategic clarity, tactical range, and agency-grown grit make me a highly effective contributor—whether winging it with a startup or innovating "up hill" in a large corporation.