Meredith Roth
New York City, New York
Overview
Meredith Roth – an NYC and FL-based CMO – is a metrics-driven marketer known for Growth Marketing, AI, Demand Gen, Lead Gen, Revenue Gen, Channel Partners, and Marketing Automation & Operations for B2B SaaS in US, UK, EMEA, APAC, LATAM. Responsible for numerous Corporate Rebrands as well as public and private equity Corporate Communications, Roth is most proud of being a builder of HubSpot Sales/Marketing/CRM/Website Systems and the talented teams to support all of the above. Nothing is more important to her than her team, especially as it spans from Singapore to Santa Cruz, with London, El Sa
About
Meredith Roth – an NYC and FL-based CMO – is a metrics-driven marketer known for Growth Marketing, AI, Demand Gen, Lead Gen, Revenue Gen, Channel Partners, and Marketing Automation & Operations for B2B SaaS in US, UK, EMEA, APAC, LATAM. Responsible for numerous Corporate Rebrands as well as public and private equity Corporate Communications, Roth is most proud of being a builder of HubSpot Sales/Marketing/CRM/Website Systems and the talented teams to support all of the above. Nothing is more important to her than her team, especially as it spans from Singapore to Santa Cruz, with London, El Salvador and Dallas in between. Roth, part of Columbia University’s CMO Program, completed her certification in Corporate Governance, Behavioral Science in Business, and Digital Marketing. She’s been a regular expert commentator on CNN, CNBC, MSNBC, FOX News, Fox Business and HLN, as well as provides quotes in The New York Times, USA Today and more. Ms. Roth made her career in Marketing and PR, as an executive for Edelman Public Relations, and Ogilvy PR before that. During Jack Welch's tenure, Ms. Roth headed up PR for one of the 12 General Electric Companies, GEIS, focusing on ERP, Supply Chain, and more. Over the years, there were stints at Philips Electronics, IBM and a number of Net startups. Roth currently serves as CMO for PakEnergy. Prior to PakEnergy, she served as VP, Marketing & Corporate Communications for Synacor, the world-leader in Entertainment Streaming, Open Source Collaboration and SaaS Zimbra Email, Authentication and Cloud ID Identity Management. Before Synacor was a global launch at the World Economic Forum’s Annual meeting in Davos. Roth spearheaded strategic communications for the world-leading wind turbine manufacturer, Vestas, as the company (with fanfare of Newsweek/Daily Beast then Editor in Chief Tina Brown), unveiled its renewable energy "WindMade" NGO partnership with Bloomberg, PwC, LEGO, WWF and the United Nations. Further, Roth handled publicity for the gathering of Nobel Laureates in Petra, Jordan on behalf of King Abdullah II and Holocaust-survivor, author and Nobel Laureate, the late Elie Wiesel, and Richard Attias. Roth earned her degree in Journalism from the prestigious Grady College of Journalism (home to the Peabody Award), UGA. She's also a Certified Health Counselor with the Institute of Integrative Nutrition in partnership with Columbia University Teacher's College. She most recently earned her CMO Certification from Columbia University Business School.