Melody Masterson
Austin, Texas
Overview
• Years of Experience: 18+ Fractional CMO/Strategic Healthcare Growth Architect leading digital transformation, physician growth strategy, and patient acquisition initiatives across multi-specialty medical organizations. Executive Impact & Scope • Drive enterprise-level marketing and business development strategy across medical device/product development and physician-led service lines, including Primary Care, Urgent Care, Orthopedics, Spine, Podiatry, Neuro Spine, ENT, Sports Medicine, Functional Medicine, Regenerative Medicine, Behavioral Health, Plastic Surgery, Pain Management, Med Spa,
About
• Years of Experience: 18+ Fractional CMO/Strategic Healthcare Growth Architect leading digital transformation, physician growth strategy, and patient acquisition initiatives across multi-specialty medical organizations. Executive Impact & Scope • Drive enterprise-level marketing and business development strategy across medical device/product development and physician-led service lines, including Primary Care, Urgent Care, Orthopedics, Spine, Podiatry, Neuro Spine, ENT, Sports Medicine, Functional Medicine, Regenerative Medicine, Behavioral Health, Plastic Surgery, Pain Management, Med Spa, Gastroenterology, Pediatrics, Cardiovascular, Emergency Medicine, Interventional Radiology, Hospice & Home Health, Bariatric, and General Surgery. • Serve as a senior leadership advisor, contributing to corporate strategy, KPI development, growth forecasting, and expansion planning. CORE COMPETENCIES Healthcare Digital Transformation Fractional CMO Leadership Patient Engagement Strategy Physician Marketing & Service Line Expansion Marketing & Corporate Strategy Development KPI Creation & Performance Analytics Data Analysis & Growth Optimization SEO / PPC Strategy Multi-Channel Digital Marketing SaaS & Growth Platform Experience Product Development Marketing (HHH Strategy) Podcast & Content Marketing Reputation & Community Relations Management Relationship & Partnership Development Project Management