Mellora Moore
Fort Worth, Texas
Overview
I build the kind of marketing engines that turn “what if we...” into $40M business lines, double‐digit category growth, and portfolios that finally make sense to buyers. Over 20 years, that’s meant leading B2B and B2C marketing across consumer goods, manufacturing, higher education, healthcare, and services, in close partnership with sales, product, and executive leadership. Expertise • Lead brand, marketing, and go‐to‐market strategy through growth, expansion, and repositioning • Shape positioning and portfolio narratives that support goals across categories and markets • Translate strategy
About
I build the kind of marketing engines that turn “what if we...” into $40M business lines, double‐digit category growth, and portfolios that finally make sense to buyers. Over 20 years, that’s meant leading B2B and B2C marketing across consumer goods, manufacturing, higher education, healthcare, and services, in close partnership with sales, product, and executive leadership. Expertise • Lead brand, marketing, and go‐to‐market strategy through growth, expansion, and repositioning • Shape positioning and portfolio narratives that support goals across categories and markets • Translate strategy into marketing that drives measurable business outcomes • Align brand, product marketing, and sales around a clear market story Approach • Brand‐led decision making grounded in customer, product, and market realities • Clear choices around positioning, messaging, and go‐to‐market priorities • Execution grounded in data‐informed decisions and operating realities • Portfolio and product marketing discipline that scales across markets Results • $160.5M in revenue through portfolio restructuring and repositioning • $44M in revenue by launching a new line of business • $1.8M revenue decline identified and corrected before material impact • 15‐point conversion lift through full‐funnel messaging and sales alignment Looking Forward: Always pursuing the next challenge, my goal is to bring brand, product, and go-to-market leadership to companies ready to build what comes next.