Melissa Merrifield
Des Moines, Iowa
Overview
With over 25 years of hands-on marketing management experience, I am a versatile and results-oriented marketing professional who knows how to manage a company's reputation as an asset. I am currently the Director of Marketing Communication & Foundation at Broadlawns Medical Center, where I apply my excellent leadership, communication, networking, and design talents in a professional team setting. My core competencies include marketing communications, online marketing, direct marketing, social networking, graphic design, branding, content creation, data-driven marketing, marketing strategy, m
About
With over 25 years of hands-on marketing management experience, I am a versatile and results-oriented marketing professional who knows how to manage a company's reputation as an asset. I am currently the Director of Marketing Communication & Foundation at Broadlawns Medical Center, where I apply my excellent leadership, communication, networking, and design talents in a professional team setting. My core competencies include marketing communications, online marketing, direct marketing, social networking, graphic design, branding, content creation, data-driven marketing, marketing strategy, market segmentation, customer relationship management, budgeting, forecasting, project management, event planning, fundraising, and new product development. I have a proven track record of planning and executing publicity events, designing and creating marketing materials, leading marketing teams, fostering relationships with physicians and stakeholders, building strategic partnerships, developing and implementing marketing plans, managing marketing software, reporting on marketing results, and demonstrating ROI. My mission is to use my creative ideas and entrepreneurial spirit to support the growth and development of modern-day business and technology, while also serving the community and its needs.