Melissa Martin, MBA
Atlanta, Georgia
Overview
You're investing in marketing. You have a team. You're doing the work. But somewhere between the marketing and the money, something is breaking down. Leads are inconsistent. Conversions are lower than expected. Growth feels harder than it should. That's not a marketing problem. That's a revenue alignment problem. I'm Melissa Martin, Fractional Chief Revenue Officer and founder of Blackwood Impact Group. With over 14 years of experience in sales, marketing, and business development, I step into growth-stage businesses to diagnose what's actually broken and build the systems that make r
About
You're investing in marketing. You have a team. You're doing the work. But somewhere between the marketing and the money, something is breaking down. Leads are inconsistent. Conversions are lower than expected. Growth feels harder than it should. That's not a marketing problem. That's a revenue alignment problem. I'm Melissa Martin, Fractional Chief Revenue Officer and founder of Blackwood Impact Group. With over 14 years of experience in sales, marketing, and business development, I step into growth-stage businesses to diagnose what's actually broken and build the systems that make revenue consistent. My work sits at the intersection of three things most businesses have never fully connected: messaging, marketing, and sales. When those three aren't aligned, effort doesn't compound — it leaks. Here's what that looks like in practice: Clarifying your message so the right people immediately understand your value Strengthening the conversion points on your website, funnels, and follow-up Improving lead generation and the systems that turn interest into sales Aligning marketing and sales into one revenue-driving engine This isn't about doing more. It's about doing the right things in the right order. And building a smarter path to growth. Inconsistent revenue is a symptom. Stalled growth is a symptom. Both usually trace back to a system problem waiting to be fixed. Let's find yours. Book a Discovery Call: https://calendly.com/melissa-martin-blackwood-impact-group/business-growth-session blackwoodimpactgroup.com